Adbar Management System - AMS
Users Guide - Examining Traffic Weighting With Exposures
It's a good idea to run a comparison of how many times each adbar is being displayed. You might find that an adbar isn't being very effective simply because it's not being shown nearly as much as other adbars.
To run this comparison, log into the AMS statistics panel (ams_stats.cgi) using the same username/password combination that you use to log into the administration panel (or you can log into the administration panel, then click on the link at the bottom that says "AMS Statistics System"). The location of the ams_stats.cgi script is in the same directory as your administration panel, which in many cases will be:
/cgi-bin/ams/ams_stats.cgi
Once logged in, you will see a panel that says "Advertiser Comparison". Select "By Exposures" and click the "Show Comparison" button. This will bring up a list of all advertiser entries, in order of the number of exposures for that month. The adbar with the most exposures is at the top.
If you have adbars that have been running for over a month, you can also look at the "Total" column to see how many times the adbar has been displayed overall.
If there is an adbar that you want to increase the number of exposures on, there are a few things you can do. One is to add it into more groups or relations to have it displayed on more pages/sections of your site. Another is to double or triple-weight the adbar.
You can also use the "By Exposures" comparison to weed old adbars out of your AMS system. Any advertiser entries that show up as having "0" exposures for that month are most likely old ones that have been taken out of all groups and relations. So, you can see which adbars are not being displayed at all and then make a decision on which ones you want to remove.
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